As a newer company, Roland Collective needed a visual identity that would establish credibility and help them stand out in a competitive field. The keywords that came up through the process of discovery to describe their brand were identity, unity and flow.

The logo was designed as a monogram to create a distinct and instantly recognizable mark. The initials "R" and "C" reinforce the agency’s identity as Roland Collective. The monogram was paired with a humanistic sans-serif typeface to add a personal feeling while remaining sleek and modern. The curved forms in the monogram were used as a flexible design element that could be extended into other brand applications.

Roland Collective needed a website that showcased their full-service capabilities while continuing to highlight their video expertise.

I designed and developed a Webflow website that embodied this new direction, creating a user experience that placed their video content front and center. Additionally, rounded forms were subtelly used throughout the website to align with the new visual identity.