Clean Master Carpet Cleaning

Social media &
Meta ad campaign

Problem

Clean Master’s was looking to increase their social media presence in order to improve their brand awareness and ultimately drive sales. Additionally, Meta ad campaigns were launched that required engaging ad visuals and a paired landing page.

Solution

I built on Clean Master's existing brand to create informative and visually appealing social media posts and reusable post templates. I then gathered insights from the analytics of these posts to design a high converting Meta ad template that was used on a campaign targeting multiple cities. For the landing page, I created a simplified navigation and added clear, essential content that helped quickly guide visitors toward making a decision.

Website Design & Development

Problem

Clean Master’s old website was visually outdated and difficult to navigate due to the cluttered navbar and scattered content.

Solution

I re-organized the site's content to match Clean Master's current services and created a easier to use nav bar. I then developed the entire site in Webflow.

Website design

Problem

Clean Master’s previous website was visually outdated and cluttered, making it difficult for users to navigate and ultimately hurting conversions. The site lacked a clear structure, with disorganized content and an overwhelming navigation menu. It also needed to be optimized for SEO and aligned with a more consistent and professional brand identity.

Solution

I began by mapping out and categorizing all of the site’s existing pages to get a clearer understanding of its content, structure, and purpose. This helped me identify overlapping information and reduce clutter by grouping related content and removing redundancies. The original navigation bar had nearly fifty clickable subcategories, which made navigation confusing and overwhelming. Through reorganization, I created a more intuitive system built around four main service categories, each with its own page and clearly defined subcategories. Working with the SEO specialist involved thoughtful collaboration to strike a balance between maintaining visual clarity and ensuring the site included enough content to perform well in search rankings.